Nikon develops optical surfaces with an elaborate design, perfectly adapted to the needs of the wearer. This know-how originates from photographic lenses, combining several superimposed optical lenses to transmit perfect light quality and minimise optical aberrations. They designs eyewear lenses that combine exceptional visual performance with unparalleled protection.
My mission was to deliver a whole new user experience and a new interface design taking into account the Nikon existing brand guidelines. The new website atmosphere had to be less corporate, more modern and immersive with some subtle animations. The assignment was for Nikon Lenswear International, a reference for all satellite websites in different countries.