Founded in 1990 in Geneva, Switzerland, Stragen (STRAtegic GENerics) initially established itself in the pharmaceutical market. Today Stragen has focused on innovative healthcare solutions, establishing itself as a global player in the development, registration, and distribution of generic medicines and consumer healthcare products.
My first mission was to refresh the existing brand identity. New colors palette, new illustrations style, suggested animated illustrations and a new imagery style.
My second mission was to deliver a whole new user experience and a new interface design taking into account the new refreshed branding. The new Stragen webdesign atmosphere had to be less corporate, more modern and immersive with some subtle animated illustrations.